1 The Grace of Cuisine

Ehime Prefecture is blessed with ingredients throughout the year, including fresh fish from the Seto Inland Sea, Japanese beef, citrus fruits, and vegetables. The local cuisine includes traditional seasonal dishes such as the Fukiyosemori appetizer (only available in autumn), which uses seasonal ingredients and is presented in a way that represents fallen leaves blown by the autumn wind, and a basket-shaped dish that resembles grilled salted sweetfish and the dancing fireflies. These meals are presented in creative expressions every year. You can also enjoy the exquisite tableware that brings out the best in your food.

2 The Grace of Architecture

Located along the clear waters of the Ishite River is a stately Japanese house built by skilled carpenters. The warm space is filled with wood, and the carefully crafted design of the alcove pillars, transoms, and snow-viewing shoji screens are sure to catch your eye. The private rooms are arranged around a Japanese garden where Nishikigoi carp swim, and each room offers a view of the garden's beauty throughout the years.

3 The Grace of Décor

The floor decorations, hanging scrolls, furnishings, seasonal flowers, etc., are all carefully arranged with the seasons, festivals and guests in mind. The works of Matsuyama-based calligrapher Matsushita Kotoshu are particularly impressive. There is also a written excerpt from Botchan, a novel set in Matsuyama by one of Japan's greatest writers, Natsume Soseki, which will make your trip to Matsuyama even more moving.

4 The Grace of Japanese Hospitality

From welcoming you to seeing you off, each and every staff member will provide heartfelt hospitality to ensure that your time at Sendan is a relaxing and special one. As a ryokan that takes pride in its cuisine, we take great care in the dishes we use to serve the food and the time it takes to be served, so that all our dishes are served timely and at the right temperatures. The friendly personality of the proprietress is also a reason why Sendan continues to be loved. Geisha from Matsuyama City are sometimes invited to liven up parties.

5 The Grace of Tradition

Due to its reputation for delicious food and hospitality, Sendan has become a popular venue for important events and milestones in life, such as weddings, engagement ceremonies, meetings, and banquets. In Japan, red is considered an auspicious color that represents longevity and prosperity. On happy occasions, toasts are made with red cups, which are traditionally used at celebratory occasions.

6 The Grace of Performance

Sendan has to date hosted performances of Matsuyama's traditional joruri puppet theatre, Iyo Gennojo, as part of "Plan A." Among the many performances, the highlight is the original story that uses a puppet of a nine-tailed fox, a famous monster legend from Ehime. We are also working to promote Matsuyama's traditional performing arts together with a preservation society.

7 The Grace of Legacy

Flower arrangement is one of the traditional arts of Japan. It is an art form in which seasonal branches and flowers are placed in a vase to express and appreciate their beauty and the preciousness of life. The third generation proprietress of Sendan has also studied flower arranging, and arranges flowers with great care. Please enjoy the changing seasonal atmosphere, which is so highly valued at Sendan, through flower arranging.